Many Marketers Define Their Social Media Objectives Around Five Core

question 82

Multiple Choice

Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are,(2) talking--promoting products/services through conversations with customers,(3) energizing--finding enthusiastic customers and using them to sell to others,(4) supporting--enabling customers to help one another,and (5) embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.Of the social media objectives often defined by marketers,what is undoubtedly the foundational objective?

• A)energizing
• B)talking
• C)embracing
• D)listening

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A discontinued web browser developed by Microsoft, once the default browser for Windows, known for its role in the early web but replaced by Microsoft Edge.

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Malicious software designed to damage, disrupt, or gain unauthorized access to computer systems and data.

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The right of individuals to keep their personal information secure and free from unauthorized access or exposure, emphasizing control over personal data.

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