Which of the Following Is NOT Likely to Be a Factor

question 159

Multiple Choice

Which of the following is NOT likely to be a factor that would determine the nature of the promotional mix?

• A)stage in the product life cycle
• B)target market characteristics
• C)funds available for promotion
• D)size of the company

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Definitions:

Managers

Individuals who are responsible for directing and overseeing the operations and strategies of an organization or its parts.

Priority Establishment

The process of determining the importance or urgency of various tasks or projects, often used in strategic planning and project management.

Retention Ratio

The retention ratio is a financial metric indicating the percentage of net income that is retained by a company, rather than being paid out as dividends. It reflects a company’s reinvestment rate.