What Is the Most Effective Promotional Mix to Use with Products

question 145

Multiple Choice

What is the most effective promotional mix to use with products that are convenience goods and purchased routinely?

• A)personal selling and advertising
• B)public relations and personal selling
• C)advertising and public relations
• D)sales promotion and advertising

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Definitions:

Express Warranty

A clearly stated promise from a seller regarding the condition, quality, or performance of the goods being sold.

Warranty of Merchantability

A promise, implied by law, that a product sold by a merchant is fit for the general purpose for which it is sold.

Contributory Negligence

A legal principle where the plaintiff's own negligence partially causes their injury, potentially reducing or eliminating their compensation.

Voluntarily Assumed the Risk

A legal principle where an individual knowingly and willingly takes on a risk, thereby limiting their right to sue for any resulting injuries.