Because Buyers Need to Be Willing to Search or Travel

question 33

Multiple Choice

Because buyers need to be willing to search or travel to acquire the product,one form of distribution is limited to consumer specialty goods,a few shopping goods,and major industrial equipment.Which most restrictive form of market coverage entails establishing only one or a few dealers within a given geographic area?

• A)selective
• B)intensive
• C)exclusive
• D)premium

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Definitions:

Standards

Agreed-upon guidelines or criteria for products, services, or processes to ensure consistency and quality.

Product Costs

Expenses directly tied to the production of goods or services, including direct labor, direct materials, and manufacturing overhead.

Standard Cost

A predetermined cost of manufacturing a single unit or a number of units during a specific period under current or anticipated operating conditions.

Manufacture

Manufacture refers to the process of converting raw materials or components into finished products through the use of labor, machinery, tools, and chemical or biological processing.