Solved

VIA Rail,the Canadian Rail Company,is Taking the Gloves Off in Advertisements

question 109

Multiple Choice

VIA Rail,the Canadian rail company,is taking the gloves off in advertisements and belittling its major competition,which is airline shuttles (frequent daily flights between major Canadian cities) .VIA Rail's new name for its frequent between city Metroliner is The Smart Shuttle.Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace.In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to-eyeball." The campaign,which includes television,radio,print,billboards,and posters in commuter railroad cars,targets business travellers,who,VIA Rail says,incorrectly believe the train takes far longer than the airplane to travel between two cities.One television spot opens with a shot of airplanes stacked up in a tarmac traffic jam.Another shows a business traveller lumbering into the airport during a snowstorm.The announcer says,"Schedule a meeting.Take the shuttle.Then cross your fingers." The poor soul looks up at the departure board and sees a row of "Cancelled" signs.The announcer continues,"Schedule a meeting.Take the Metroliner.Then cross your legs."
-Refer to VIA Rail.VIA Rail's campaign stresses that the Metroliner is more comfortable and more likely to be on time and run in inclement weather.What does the promotional campaign focus on?

Definitions:

Post-Traumatic Stress Disorder

A mental health condition triggered by experiencing or witnessing a terrifying event, leading to lasting effects such as flashbacks, severe anxiety, and uncontrollable thoughts.

Agent Orange

A herbicide and defoliant chemical used by the U.S. military during the Vietnam War, which has caused health issues for exposed military personnel and Vietnamese.

Arms Agreement

A pact between two or more nations to regulate or limit the development, production, or deployment of weapons systems and military forces.