Instead of Sending Artfully Arranged Flower Bouquets,an Entrepreneur Has Developed

question 135

Multiple Choice

Instead of sending artfully arranged flower bouquets,an entrepreneur has developed fresh fruit bouquets and is marketing them under the name Edible Arrangements.The premium fruit is cut to mimic flowers,arranged in a basket,and carefully delivered to the recipient's home.One of the problems is convincing people that it is not a novelty product,but an attractive way to show how you feel about someone.Which type of advertising is Edible Arrangements using to promote its fruit bouquets?

• A)pioneering
• B)innovative
• C)introductory
• D)start-up

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Definitions:

Consolidated Financial Statements

Financial reports that aggregate the financial position, results of operations, and cash flows of a parent company and its subsidiaries as one entity.

Amortization

The gradual reduction of a debt over a period of time through regular payments or the systematic allocation of intangible asset costs over its useful life.

Common Stock

A type of equity ownership in a corporation, with voting rights and eligibility to receive dividends.

Building

A structure with a roof and walls, such as a house or factory, used for a variety of purposes.