Instead of Sending Artfully Arranged Flower Bouquets,an Entrepreneur Has Developed

question 135

Multiple Choice

Instead of sending artfully arranged flower bouquets,an entrepreneur has developed fresh fruit bouquets and is marketing them under the name Edible Arrangements.The premium fruit is cut to mimic flowers,arranged in a basket,and carefully delivered to the recipient's home.One of the problems is convincing people that it is not a novelty product,but an attractive way to show how you feel about someone.Which type of advertising is Edible Arrangements using to promote its fruit bouquets?

• A)pioneering
• B)innovative
• C)introductory
• D)start-up

---

Definitions:

Utilitarianism

Ethic that proposes that the value of something is determined by its usefulness. The greatest good for the greatest number of people constitutes the guiding principle for action in a utilitarian model of ethics.

Mandatory Immunizations

Vaccinations that are required by law or policy for individuals in specific settings or populations.

Ethical Framework

A structured set of guidelines or principles designed to help individuals and organizations make moral decisions.

Quality of Life

An individual's overall assessment of their well-being, encompassing physical, psychological, social, and environmental aspects of life.