Which of the Following Is Usually NOT Used as a Basis

question 2

Multiple Choice

Which of the following is usually NOT used as a basis used for making media mix decisions?

• A)media schedule
• B)cost per thousand
• C)frequency
• D)audience selectivity

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Definitions:

Break-Even Point

The point at which total revenues equal total costs, and the business makes neither profit nor loss.

Fixed Expenses

A repackaged definition of fixed costs emphasizing their nature as constant across different levels of output or sales.

Selling Price

The amount of money charged to the buyer for a product or service.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue, indicating the company's bottom line.