What Is the Term for Any Form of Impersonal, Sponsor-Paid

question 57

Multiple Choice

What is the term for any form of impersonal, sponsor-paid, one-way mass communication?

• A)publicity
• B)advertising
• C)public relations
• D)direct marketing

---

Definitions:

Customer Profitability

An analysis to determine the financial value a customer brings to a business over time, considering revenues and costs associated with the relationship.

Customer Service

Services and recommendations given by a firm to purchasers or users of its products or services.

Ease of Doing Business

The amount of effort required on the part of a customer when dealing with a firm.

Consumption Availability

The ease with which consumers can obtain and use a product or service, influenced by factors like location, supply chain efficiency, and inventory levels.