Publicity Consists of Programs Developed by a Company to Capitalize

question 149

True/False

Publicity consists of programs developed by a company to capitalize on the factors that will enhance the firm's image and minimize those that generate negative images.

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Definitions:

Organizational Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution or organization.

Kurt Lewin

A German-American psychologist known for his pioneering work in social psychology, group dynamics, and organizational development, often considered the father of modern social psychology.

Environmental Forces

External factors such as economic, political, social, technological, and legal conditions that influence an organization's operations and outcomes.

Learned Behavior

Behaviors or actions that are acquired or modified over time in response to the surrounding environment.