The Slogan for an Ad Campaign Used by Microsoft Office

question 17

Multiple Choice

The slogan for an ad campaign used by Microsoft Office was,"The I'M TIED TO MY DESK era is over." What does this slogan describe?

• A)the software's unique selling proposition
• B)the software's advertising objective
• C)the software's basis for lifestyle strategy
• D)the software's basis for comparative advertising

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Definitions:

Car Loan

A financial agreement in which a borrower receives funds to purchase a car and agrees to repay the loan amount plus interest over a specified period.

Compounded Semi-annually

A method of calculating interest where it is added to the principal amount twice a year, leading to interest on interest.

Monthly Payment

The amount paid every month over the course of a loan or mortgage to cover both principal and interest.

Conditional Sale Contract

A type of contract in which the sale of an asset or property is contingent upon certain conditions being met, often used in real estate and high-value purchases.