When Sara Lee Developed Crustless Bread, What Did the Company

question 91

Multiple Choice

When Sara Lee developed crustless bread, what did the company probably plan to rely on to gain exposure for the bread and to explain how the convenience of the product justifies its higher price?

• A)sales promotion
• B)personal selling
• C)advertising
• D)publicity

---

Definitions:

Straight-Line Method

An accounting method of depreciating fixed assets evenly over their useful lives.

Depreciation Expense

Depreciation expense is the systematic allocation of the cost of a tangible asset over its useful life, reflecting the asset's consumption, wear and tear, or obsolescence.

Salvage Value

The estimated residual value of an asset at the end of its useful life, reflecting what it can be sold for or its scrap value.

Straight-Line Method

A depreciation method where an equal amount of depreciation is charged for each year of the asset's useful life.