For What Specific Purpose Would a Marketer Use Tools Such

question 93

Essay

For what specific purpose would a marketer use tools such as DIY Dashboard,Tealium,and Vocus?

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Definitions:

Utilitarian Motives

The drive to act based on the expected utility or benefit derived from the action, often in terms of personal or communal gain.

Rational Decisions

Choices made based on logical reasoning, facts, and analysis rather than emotions or intuition.

Social Shopping

An e-commerce method where shopping experiences are shared and integrated with social networking features, allowing users to get recommendations and feedback from peers.

Influence Tactic

Techniques or strategies used to persuade or convince others to follow or support one's position or proposal.