What Is the Main Function of a Promotional Strategy

question 77

Multiple Choice

What is the main function of a promotional strategy?

• A)to convince the target customers that a firm's products offer competitive advantages over those of its competition
• B)to provide the firm with research information about the success of its marketing effort
• C)to create efficient distribution channels
• D)to guarantee control over the length of the stages of the product life cycle

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Definitions:

Conscious

Being cognizant and reflective of one's own life, perceptions, thoughts, the environment, and life events.

Rational Way

Approaching situations and problem-solving based on logical reasoning, facts, and systematic thought processes.

Unconscious Processes

Mental activities outside of conscious awareness, influencing thoughts, feelings, and behaviors according to psychoanalytic theory.

Self-actualization

Attaining one's full talents and possibilities, regarded as an innate desire or motivation present in all individuals.