Most Colleges and Universities Have a Campus Activity Board That

question 147

Multiple Choice

Most colleges and universities have a campus activity board that brings entertainers and special events to campuses.To locate and hire these entertainers,many campuses send their student activity board members to a national NACA (National Association of Campus Activities) convention.More than 100 entertainers,talent agencies,and companies that provide promotional services exhibit their products at these conventions in an area similar to a trade show.(Conference attendees call this the Marketplace. ) Approximately 20 entertainers are selected to present a short program (called a showcase) in which they demonstrate what they would do if hired to perform on campus.Many other entertainers have videos and CDs,which they hand out to student attendees.Only one or two members of any student group can set up a contractual agreement with an entertainer or his or her agency.Other student attendees provide input as to which entertainers best match the demographics of their institutions.
-Refer to College Entertainers.When some of the entertainers visit campuses,they give free T-shirts to people who came to see them perform.What are these T-shirts examples of?

• A)rebates
• B)loyalty reminders
• C)premiums
• D)trade promotions

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Definitions:

Dispositional Variables

Traits and characteristics that individuals bring to different situations, influencing their behavior and reactions.

Correlational Methods

Research techniques that study the relationship between two or more variables without determining cause and effect.

Experimental Methods

Research strategies involving the manipulation of one variable to determine its effect on another variable, within a controlled environment, to establish cause-and-effect relationships.

Randomly Assign

The process of distributing participants in a study into different groups using random methods to ensure that each participant has an equal chance of being assigned to any group.