The Use of Trade Shows,conventions,and Conferences to Contact Customers Is

question 2

Multiple Choice

The use of trade shows,conventions,and conferences to contact customers is which of the following?

• A)costs much less per potential customer than personal sales calls
• B)most effective for mature products
• C)usually directed toward the consumer goods market
• D)has a disadvantage in that it is usually impossible to display the product itself

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Definitions:

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