In Which of the Following Cases Is Personal Selling More

question 118

Multiple Choice

In which of the following cases is personal selling more important than advertising and sales promotion?

• A)The products being sold are standardized.
• B)There are many customers for the product being sold.
• C)The product being sold has a low value.
• D)The products being sold are technically complex.

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Definitions:

Sects

Usually form by breaking away from churches because of disagreement about church doctrine. Sects are less integrated into society and less bureaucratized than churches are.

Characteristics

Qualities, traits, or features that distinguish a person, object, or phenomenon from others, defining its nature and behavior.

Protestant Ethic

A concept proposed by sociologist Max Weber, suggesting that Protestant religious values, especially those of Calvinism, contributed to the development and growth of capitalism.

Max Weber's Analysis

The examination and interpretation of society and social relationships based on the theories and methodologies developed by the sociologist Max Weber.