Hal Macini,owner of Evergreen Landscaping,is More Interested in Earning Customer

question 92

Multiple Choice

Hal Macini,owner of Evergreen Landscaping,is more interested in earning customer goodwill than striving for maximum profit.He determines his prices by maintaining the company's profitability at a level that gives him a good living but will never make him a rich man.What is Macini basing his pricing policy on?

• A)maintaining stable sales levels
• B)earning satisfactory profits
• C)creating retained earnings
• D)creating the most sales possible

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Definitions:

Long-term Plan

A strategic planning document that outlines an organization's goals and the actions needed to achieve them over an extended period.

Competitive Position

Where a company stands in comparison to its competitors within the industry in terms of market share, profitability, and customer preference.

Business Strategy

Plans to build a competitive focus in one line of business.

Corporate Strategy

A comprehensive plan outlining business objectives and the actions required to achieve them, guiding the overall direction of a company and its decision-making.