Hostlight Industries Operate a Chain of Moderately Priced Hotels

question 169

Multiple Choice

Hostlight Industries operate a chain of moderately priced hotels.There are many businesses that compete with them for tourist dollars,and some nights during the tourist season their hotels are only half full.Other nights they have to turn away guests because there are no vacancies.Assuming the quality of the rooms and the services provided by the hotels remain the same,what could Hostlight Industries use to fill unused rooms?

• A)a yield management system
• B)a capacity correlation system
• C)service forecasting tools
• D)capacity maintenance tools

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Definitions:

Sales Era

A period in the history of marketing thought, roughly from the 1920s to the 1950s, characterized by a focus on the aggressive selling of products to consumers.

Aluminum Siding

Exterior cladding material made from aluminum, used for its durability, low maintenance, and resistance to corrosion.

Job Difficulty

A measure of how challenging or demanding a particular job or task is, often determined by the complexity, required skills, and effort needed.

Place Strategy

An element of the marketing mix that focuses on the distribution channels and methods by which a product or service is delivered to consumers.