The Marketing Manager of Icruise

question 119

Multiple Choice

The marketing manager of icruise.com (a travel website targeted to consumers who want a luxury vacation) finds that the firm can gain market share and become the industry leader if it slashes prices by 50 percent during December.However,the vice-president of finance is committed to reporting a 25 percent return on investment at all times.What does this conflict illustrate?

• A)a need to eliminate low-profit products
• B)how pricing operates in a mature marketplace
• C)the need for trade-offs in pricing objectives
• D)how target markets can be ignored

---

Definitions:

Writing

The process of using symbols, such as letters, to communicate thoughts and ideas in a readable form.

Enforceable

Capable of being imposed or implemented legally, such as a contract or rule.

Contracts

Legally enforceable agreements between two or more parties with mutual obligations.

Special Treatment

Preferential or distinctive handling or consideration given to an individual or entity under specific circumstances.