Penetration Pricing Means Charging a Relatively Low Price for a Product

question 68

Multiple Choice

Penetration pricing means charging a relatively low price for a product as a way to reach the mass market.The low price is designed to capture a large share of a substantial market.Thus,penetration pricing does which of the following?

• A)tends to be more effective in a less price-sensitive market
• B)tempts competitors to enter the market
• C)recoups product development costs quickly
• D)tends to lower production costs

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Definitions:

Cells

The basic structural, functional, and biological unit of all known living organisms, serving as the building blocks of life.

Glial Cell

Non-neuronal cells in the central and peripheral nervous system that support, protect, and nourish neurons.

Blood-Brain Barrier

A selective permeability barrier that protects the brain from foreign substances in the blood that may injure the brain.

Cerebrospinal Fluid

The clear, colorless body fluid found in the brain and spinal cord, protecting and nourishing them.