During a Recent Worldwide Recession When Wine Usage Was Declining,Nickel

question 167

Multiple Choice

During a recent worldwide recession when wine usage was declining,Nickel & Nickel launched a new brand of wine,which it sold at $125 a bottle.The wine is allowed to age three times as long as lower-priced wines,and the grapes used in the wine's production are handpicked.Wine lovers appreciate how both production techniques improve wine quality.What did Nickel & Nickel use to build market share?

• A)value-based pricing
• B)unbundling
• C)price line bundling
• D)status quo pricing

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