After Establishing Pricing Goals,managers Should Estimate Total Revenue at a Variety

question 71

Multiple Choice

After establishing pricing goals,managers should estimate total revenue at a variety of prices.Next,they should do which of the following?

• A)choose the ROI target
• B)determine corresponding costs for each price
• C)implement pricing segmentation
• D)establish geographic pricing heuristics

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Definitions:

Hierarchy Of Needs

A motivational theory in psychology comprising a five-tier model of human needs, depicted as hierarchical levels within a pyramid.

Traits

Relatively stable tendencies of individuals.

Motives

The psychological entities that drive us to behave in ways that will help us meet our goals.

Self-Esteem

A person's subjective emotional judgement regarding their self-value.