As a Global Marketing Strategy, Which of the Following Requires

question 53

Multiple Choice

As a global marketing strategy, which of the following requires active ownership (either a controlling interest or large minority interest) of a foreign company or overseas manufacturing or marketing facilities?

• A)market grouping
• B)import brokering
• C)export subsidizing
• D)direct investment

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Definitions:

Public-Policy Exception

A legal doctrine that prevents employers from terminating employees if the dismissal contravenes public policy or law.

Realistic Job Previews

An employment tool used to provide potential employees with a realistic view of what a job entails, including both positive and negative aspects.

Documentation

The act of creating, maintaining, and safeguarding records and documents relevant to an organization’s operations, transactions, or procedures.

Mergers And Acquisitions

The process by which companies are combined or bought out, aimed at increasing market share, diversifying, or achieving other strategic goals.