Certain Customer and Product Conditions Indicate Personal Selling Might Work

question 137

Essay

Certain customer and product conditions indicate personal selling might work better than other forms of promotion.List four of these conditions.

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Definitions:

Four Ps

A marketing mix model that includes Product, Price, Place, and Promotion as key components to consider in marketing strategies.

Intangible Nature

Refers to the non-physical qualities or characteristics of services and goods, like brand image or customer experience.

Quality

The degree of excellence of a product or service, often measured against other similar products or services.

Price of a Service

The amount of money charged for the performance of a specific task or service provided to consumers or businesses.