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Fred views his department as a primarily political site,where power is fundamental in the creation of social reality.Assuming that this power is largely hidden,however,he seeks to reveal it through exposing how communication within the department inscribes or sustains current power relations.Fred is operating from which perspective on organizational communication?
Rokeach Value Survey
A psychological assessment tool developed by Milton Rokeach for measuring individual's value systems, consisting of two sets of values—terminal (end goal) values and instrumental (mode of behavior) values.
Terminal Values
Long-term life goals or desirable end-states that individuals strive to achieve, reflecting what is most important to them in life.
Consumption-Specific Values
Values that guide an individual's behavior and choices specifically in the context of consuming goods and services.
Terminal Values
End goals in life that are desirable in their own right, such as happiness, self-respect, and peace.
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