Modern Advertising Techniques

question 61

Multiple Choice

Modern advertising techniques

• A)exploited insecurities and secret desires of consumers.
• B)were not effective due to poor-quality graphics.
• C)were so vulgar that newspapers banned the ads.
• D)demeaned and ridiculed working-class Americans.
• E)were not essential to the growth of the consumer economy.

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Definitions:

Disciplined

Exhibiting self-control and behavior in accordance with rules or standards, often to achieve long-term goals.

Feared Self

An aspect of self-concept involving the representation of the person one is afraid of becoming, often including traits or characteristics viewed negatively.

Societal Norm

Implicit or explicit rules that are accepted and enforced by a community or society, guiding individual behavior and promoting social cohesion.

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond with the sex they were assigned at birth.