A Primary Key That Consists of More Than a Single

question 17

Multiple Choice

A primary key that consists of more than a single field is called a ________ key.

• A)merged
• B)compound
• C)composite
• D)combined

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Definitions:

Integrated Marketing Communication

A strategic approach that aims to unify different marketing methods such as advertising, sales promotion, public relations, and social media to present a consistent message and achieve a comprehensive marketing objective.

IMC

Integrated Marketing Communications, a strategic approach that merges various marketing methods and tools into a coherent, consistent message to optimize the communication impact on target audiences.

Cost-Per-Click

A digital advertising model where advertisers pay each time an ad is clicked by a user, typically used in online ad campaigns.

Revenue Model

A key component of the business model that identifies how the company will earn income and make profits.