Zara's Strategically Uses Information Technologies to Do All of the Following

question 18

Multiple Choice

Zara's strategically uses information technologies to do all of the following EXCEPT:

• A) Bring new products quickly to market, meeting customer demands
• B) Support a continuous flow of information from stores to manufacturers to distributors
• C) Maintain a rich, centralized repository of customer data
• D) Build silos of responsibilities with limited interaction between store managers, designers and market specialists
• E) Keep its inventory levels very low (relative to other retailers)

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Definitions:

Motivated

Driven or inclined to act or engage in certain activities out of interest or need.

Behaviourism

An emphasis on explaining observable behaviour in terms of reinforcement schedules.

Cognitive Events

Mental operations or processes involved in perception, memory, reasoning, and problem solving.

Publicly Observable

Events or actions that are open to being seen or noticed by the general public or by a specific audience.