Examlex
Why would a firm prefer that a company like J.D. Power (which provides product satisfaction reviews) review its product rather than doing it within the firm?
Value System
A set of consistent ethics, principles, and morals that guide an individual's or group's behavior and decisions.
Perpetuate
To make something continue indefinitely; to cause to last or to be remembered or celebrated for a long time.
Diffusion
The process by which an innovation is communicated through certain channels over time among the members of a social system.
Cultural Change
The modification of a society's cultural patterns, including norms, values, behaviors, and expressions.
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