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One way for the government to eliminate a negative externality is to
Marketing Advantage
The competitive edge or superiority a company has over its rivals in attracting and retaining customers.
Marketing Mix
A set of actions, or tactics, that a company uses to promote its brand or product in the market, typically encapsulated by the four Ps: Product, Price, Place, and Promotion.
Warranties
Legal guarantees provided by manufacturers or sellers assuring the quality and reliability of a product and promising repair or replacement within a certain period in the event of a defect.
Guarantees
Formal promises or assurances, typically in writing, that certain conditions will be fulfilled, especially relating to the quality or durability of a product.
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