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Assume that sales discounts in the current year exceed sales discounts in the prior year.Assume that nothing else changes.
Required:
Determine the impact of an increase in sales discounts on the company's gross profit percentage (that is,whether it will increase,decrease,or not be affected).Include a simple example to prove your answer.
Sensitization
An increased reactivity to all environmental events following exposure to an intense stimulus.
Behavioral Contrast
A phenomenon in which a change in the reinforcement conditions of one behavior leads to an opposite change in the rate of another behavior.
Opponent Process
A theory suggesting that emotions are regulated by mechanisms that operate in opposing pairs.
Behavioral Contrast
The phenomenon where the rate of responding to one stimulus changes as a result of a change in reinforcement provided for responding to another stimulus.
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