According to Management Guru Peter Drucker, "The Aim of Marketing

question 81

Multiple Choice

According to management guru Peter Drucker, "The aim of marketing is to ________."

• A) maximize profits of the company
• B) emphasize customer wants and not customer needs
• C) make selling unnecessary
• D) fulfill unrealistic customer expectations
• E) sell products

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Definitions:

Preexperimental Designs

Research designs that lack the rigor of true experimental setups, notably in the absence of a control group or random assignment.

Descriptive Laboratory Studies

Research experiments conducted in a controlled environment that aim to describe behaviors, functions, or processes.

Internal Validity

The extent to which a study accurately demonstrates a causal relationship between variables without being influenced by external factors.

External Validity

The extent to which the findings of a study can be generalized or applied to settings, populations, and times beyond the study conditions.