Dividing the Market into Various Groups of Customers That a Company

question 105

Multiple Choice

Dividing the market into various groups of customers that a company may serve is called ________.

• A) market segmentation
• B) positioning
• C) customization
• D) target marketing
• E) differentiation

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Definitions:

Inventory

The complete list of items such as goods, property, and raw materials a company holds for the purpose of resale or repair.

Credit Memo

A document issued by a seller to a buyer, reducing the amount owed by the buyer to the seller, typically due to a return or an overcharge.

Gross Profit

Revenue minus the cost of goods sold (COGS), representing the profit a company makes after deducting the costs associated with making and selling its products.

Discount Period

A set time period during which a discount is available, or the period between the issuance of a bill and its payment due date where a discount may be taken for early payment.