The Purpose of ________ Is to Ensure That the Company

question 82

Multiple Choice

The purpose of ________ is to ensure that the company achieves the sales, profits, and other goals set out in its annual marketing plan.

• A) benchmarking
• B) operating control
• C) strategic control
• D) SWOT analysis
• E) a marketing audit

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Definitions:

Discounted Payback

The period it takes for an investment to break even in cash flow terms, adjusted for the time value of money.

Required Return

The minimum gain or profit that investors expect to receive on an investment relative to its risk.

Average Accounting Rate

A financial metric that represents the average rate of return earned on investments or assets, based on accounting values.

Net Income

The total profit of a company after all expenses, including taxes and operational costs, have been deducted from total revenues.