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Define Customer Relationship Management and Explain Its Associated Tools and Levels

question 73

Essay

Define customer relationship management and explain its associated tools and levels of relationships.


Definitions:

Shareholders' Equity

The leftover value in a company's assets once all debts are subtracted, symbolizing the stake of ownership.

Share Capital

The amount of money raised by a company through the sale of shares, representing the funding provided by shareholders.

Current Liabilities

Financial obligations or debts a company is expected to settle within one fiscal year or its operating cycle, whichever is longer.

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