Which of the Following Marketing Orientations Holds That Achieving Organizational

question 26

Multiple Choice

Which of the following marketing orientations holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

• A) the product concept
• B) the production concept
• C) the selling concept
• D) the marketing concept
• E) the societal marketing concept

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Definitions:

Ethical Principle

Ethical principle refers to the fundamental guidelines that dictate how individuals should act based on moral duties and virtues.

Belmont Report

A foundational document in research ethics, focusing on respect for persons, beneficence, and justice.

Beneficence

Beneficence is an ethical principle that refers to actions that promote the well-being and welfare of others, often a key consideration in research ethics.

Harmful Effects

Negative impacts or consequences resulting from an action or event.