At Gina's Retail Stores, the Posted Policy Reads, "Without Our

question 28

Multiple Choice

At Gina's retail stores, the posted policy reads, "Without our customers, we don't exist." Gina and her staff aim to delight each customer, and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied. Gina and her staff strive to make every customer a repeat customer. It is most accurate to say that instead of focusing on each individual transaction, Gina and her staff put a priority on ________.

• A) managing partner relationships
• B) selling new products
• C) attracting "butterflies"
• D) converting "barnacles" to "strangers"
• E) capturing customer lifetime value

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Definitions:

Temporal Lobes

Sections of the brain located on either side of the head, above the ears, involved in processing auditory information and encoding memory.

Primary Visual Cortex

The part of the brain in which visual information is processed.

Visual Information

Data perceived through the sense of sight, which includes pictures, symbols, charts, and all visual media.

Eyes

The organ of vision in humans and animals, allowing for the perception of light, shapes, and colors through the retina.