The BCG Matrix Approach Is Problematic in That It ________

question 97

Multiple Choice

The BCG matrix approach is problematic in that it ________.

• A) focuses on planning for the future at the cost of ignoring the present
• B) focuses solely on current businesses and provides little scope for future planning
• C) tends to undermine the importance of market growth rate as a measure of market attractiveness
• D) tends to undermine the importance of relative market share as a measure of company strength in the market
• E) fails to classify SBUs

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Definitions:

Chart Style

A predefined set of visual attributes, including colors and shapes, used to format a chart in a distinctive way.

Chart Data

The numerical or categorical information that is visualized through a chart to represent patterns, trends, or relationships.

Horizontally

In a direction or alignment from left to right or right to left, parallel to the horizon.

Vertically

In a direction or way that is perpendicular to the horizon; from top to bottom or bottom to top.