Which of the Following Refers to the Process of Dividing

question 142

Multiple Choice

Which of the following refers to the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?

• A) market diversification
• B) market segmentation
• C) downsizing
• D) customer relationship management
• E) prospecting

---

Definitions:

Absenteeism

The frequent absence from work or other commitments without good reason, often used as an indicator of employee disengagement or dissatisfaction.

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature in the workplace or learning environments.

Cyberbullying

The act of using electronic means to send messages that harass or threaten an individual.

Workplace Information

Refers to data and insights related to the environment, culture, policies, and practices within a place of employment.