Which of the Following Is True with Regard to a Market

question 132

Multiple Choice

Which of the following is true with regard to a market segment?

• A) A market segment consists of consumers with dissimilar needs and preferences.
• B) A market segment consists of consumers who respond in a similar way to a given set of marketing efforts.
• C) Very few markets have segments.
• D) Dividing the market into segments decreases the efficiency of the selling process.
• E) Dividing the market into segments reduces composite demand.

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Definitions:

Small-molecule Neurotransmitters

Chemical substances used by neurons to communicate with each other across synapses, including amino acids, monoamines, and acetylcholine.

Glycine

An amino acid neurotransmitter in the central nervous system that primarily inhibits or decreases the activity of neurons.

Renshaw Loop

A neurological feedback circuit within the spinal cord involving Renshaw cells that helps modulate motor neuron activity.

Interneuron

Association cell interposed between a sensory neuron and a motor neuron; in mammals, interneurons constitute most of the brain’s neurons.