________ Measures the Profits Generated by Investments in Marketing Activities

question 116

Multiple Choice

________ measures the profits generated by investments in marketing activities.

• A) A SWOT analysis
• B) A marketing audit
• C) Regression analysis
• D) Return on marketing investment
• E) Marketing budget evaluation

---

Definitions:

Initial Cost

The initial expenditure involved in acquiring an asset or starting a project, before any operational or maintenance costs.

Net Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity and operational efficiency of the business.

Capital Cost Allowance (CCA)

The deduction in the Canadian tax system for depreciation of tangible property that a business uses to generate income.

Original Cost

The initial amount of money spent to acquire an asset, before depreciation or amortization is taken into account.