"Losing a Customer Once Means Losing the Entire Stream of Possible

question 91

Multiple Choice

"Losing a customer once means losing the entire stream of possible purchases that the customer would make over an extended period of patronage." This statement specifically indicates loss in terms of ________.

• A) customer-perceived value
• B) marketing offerings
• C) partner relationship management
• D) customer lifetime value
• E) value proposition

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Definitions:

Long-term Needs

Requirements or objectives that focus on future planning and sustainability beyond immediate concerns.

Operational Plans

Detailed, short-term plans that outline how to achieve an organization's strategic objectives, focusing on specific tasks and responsibilities.

Strategic Plans

Long-term, detailed action plans designed to achieve an organization's goals and objectives.

Organisational Objectives

Defined goals and aims that a business or an organization seeks to achieve, guiding its strategy and operational activities.