Which of the Following Is True with Regard to a Market

question 132

Multiple Choice

Which of the following is true with regard to a market segment?

• A) A market segment consists of consumers with dissimilar needs and preferences.
• B) A market segment consists of consumers who respond in a similar way to a given set of marketing efforts.
• C) Very few markets have segments.
• D) Dividing the market into segments decreases the efficiency of the selling process.
• E) Dividing the market into segments reduces composite demand.

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Definitions:

Self-Control

The ability of an individual to regulate their emotions, thoughts, and behaviors in the face of temptations and impulses.

Sweets

Food items that are rich in sugar and often used as a treat or dessert.

Type D Personality

A personality trait characterized by a tendency towards negative affectivity (worry, irritability, gloom) and social inhibition.

Neuroticism

A personality trait characterized by the tendency to experience negative emotions such as anxiety, depression, and anger more frequently and intensely than others.