The Portion of the Customer's Purchasing That a Company Gets

question 18

Multiple Choice

The portion of the customer's purchasing that a company gets in its product categories is known as ________.

• A) customer-perceived value
• B) share of customer
• C) customer insight
• D) consumption function
• E) induced consumption

---

Definitions:

Mootness Doctrine

A legal principle stating that a court will not hear a case if the issue has already been resolved or is no longer relevant.

Product Liability

Pertains to the legal responsibility of manufacturers, wholesalers, or retailers for injuries caused by defects or dangers in products they make available to consumers.

Unconscionability

A legal doctrine that refers to terms in a contract that are extremely unjust or overwhelmingly one-sided in favor of the party who has the superior bargaining power.

Assumption of Risk

A legal doctrine where an individual knowingly exposes themselves to danger and assumes responsibility for any resulting injuries or damages.