Distinguish Between Market Segmentation and Market Targeting

question 72

Essay

Distinguish between market segmentation and market targeting.

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Definitions:

Credit Terms

Conditions under which a seller will extend credit to a buyer, including the repayment time frame, discount for early payment, and interest rate.

Early Payment

A repayment of a loan or debt made before the due date, often to reduce interest costs.

Invoice Paid

A document or bill that has been settled or paid in full.

Credit Card Discount

A fee charged by credit card processors to merchants for accepting credit card payments, often a percentage of the transaction value.