Which of the Following Is True About Customer Relationship Management

question 118

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A) Data mining has limited applicability in CRM activities.
• B) Sophisticated analytical tools are sparingly used in CRM activities.
• C) CRM reduces the number of customer touch points.
• D) CRM aims to maximize customer loyalty.
• E) CRM enables firms to compare various product and service categories.

Understand the treatment of income taxes in interim reporting, including changes in tax rates.

Recognize the importance of disclosing significant changes, such as changes in accounting principle or estimates, in interim reports.

Learn the criteria for reportability of operating segments under the revenue, profit or loss, and asset tests.

Understand how inventory and long-term contract losses are treated in interim financial reports.

---

Definitions:

Wheelchair Lifts

Wheelchair lifts are mechanical platforms designed to elevate a wheelchair and its occupant in order to overcome steps or vertical barriers.

Federal Government

The national government of the United States, composed of three branches (executive, legislative, and judicial) with powers and responsibilities defined by the Constitution.

Medicaid Coverage

A health care program in the United States that provides medical benefits to low-income individuals and families.

Affordable Care Act

A comprehensive health care reform law enacted in 2010 to improve access to health insurance, expand Medicaid, and support medical care delivery methods.