Return on Marketing Investment Refers to the Net Return from a Marketing

question 113

True/False

Return on marketing investment refers to the net return from a marketing investment divided by the costs of the marketing investment.

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Definitions:

Benefits

The advantages or positive outcomes gained from a product or action.

Sunk Cost

Costs that have already been incurred and cannot be recovered, which should not affect future investment or business decisions.

Outsourcing

The practice of contracting out certain business functions or processes to a third-party provider.

Fixed Cost

Fixed cost refers to expenses that do not vary with the level of production or sales, such as rent, salaries, and insurance.