Marketing Management Can Control Environmental Forces

question 155

True/False

Marketing management can control environmental forces. A reactive approach is, therefore, the most beneficial approach to the marketing environment.

---

Definitions:

Dividend Yield

A ratio, computed by dividing the annual dividends paid per share of common stock by the market price per share at a specific date, that indicates the rate of return to stockholders in terms of cash dividend distributions.

Par Value

A dollar amount assigned to each share of stock.

Unusual Items

Non-recurring or rare expenses or revenues that are not expected to happen regularly and are outside the ordinary activities of a business.

Income from Continuing Operations

The profit or loss generated from a company's regular business activities, excluding extraordinary items or discontinued operations.