In Reacting to the Marketing Environment, What Strategies Do Firms

question 1

Essay

In reacting to the marketing environment, what strategies do firms adopt in order to shift from a reactive to a more proactive stance?

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Definitions:

Line Agencies

Line agencies are government departments or organizations that directly execute the policies and plans of the government by delivering services to the public.

Economic Activity

Actions that involve the production, distribution, and consumption of goods and services within an economy.

Independent Agency

A governmental body that operates independently from the executive branch and is not subject to its direct control.

State

A politically organized body of people usually occupying a definite territory; especially one that is sovereign.